Create A Creative Business That Celebrates Your Ideal Life
Today’s episode is sponsored by my brand new roadmap – 57 Ways To Monetize Your Gifts and Create True Security For Yourself! Includes access to four bonus templates called the Creative Entrepreneurs Path to Cash and map your journey to an ideal business that celebrates the life you want to live.
Download your free roadmap today at getpaidforyourcreativity.com/57waysgift
Episode 012 Show Notes
The inspiration for this episode of the podcast came from my ebook 57 Ways to Monetize Your Gifts. Key #33
With that said, it amazes me how many times at conferences or networking gathering I’ll encounter someone who walks up to a microphone or complete stranger and immediately start “oversharing” their back story and/or work history.
You see whenever someone asks “what you do” that’s not really the question they want you to answer.
What they really what to know is… what can you do for me?
So in this podcast episode, I want to give you a simple framework for answering that question simply and succinctly that actually inspires the “right listener” to want to learn more about you and what you do without you having to “oversell” yourself.
But first, before I get into that I want to set up some context on how to re-think your “What you do” response.
If you know anything about copywriting then you know that the subject or header is the most important part of your copy.
For a headline to be truly effective it has to call out or speak to the “the right” person otherwise it falls flat or worse, ignored altogether.
Imagine being in a room face to face with your ideal customer and losing the opportunity to possibly connect with them because they don’t get what you do and how you can help them.
So for example, if I asked you what you do and your response was “I’m a painter” that response falls flat because it doesn’t tell me if you’re a house painter or an artist who paints.
But if you said, “I’m an artist and painting instructor that specializing in landscapes in oil, watercolor, and acrylic” or “I’m a watercolor painter and art teacher specializing in landscapes”
Now I’m clear on exactly what you do and if your “What do I do” statement makes me curious I’ll naturally ask more questions.
For example, if I heard the statement “I’m a painter and art teacher” those words would entice me to ask “Oh, where do you teach?” See how this works.
But that still might not be enough, let me explain.
SO to recap to have an effective “What do I do” statement it must accomplish three things:
* Tell the listener what you do,
* For Whom
* And what they get
So let’s explore how we can make our painting instructors “What do I do” statement even better,
Here’s our current iteration: “I’m an artist and painting instructor that specializes in teaching seniors how to paint landscapes in oil, watercolor, and acrylic”
Again, while it’s ok it can be even better, how does this sound?
“I’m a landscape artist and painting instructor (what) that specializes in teaching seniors (who) so that they can (result) get over their fear of painting (or not being artistic) and express themselves artistically for the first time.
The secret sauce is the completion of that so that… statement
Let’s say you’re a copywriter. A more effective “What do I do” statement would be
“I write copy (what you do) for online course creators (for who) so that… they get more students to sign for their classes” (result)
“I teach painting (what you do) for seniors (for who?) so that…(result) they can learn how to paint landscapes with confidence, even if it’s their first time picking up a paintbrush”
Again to have a highly effective “What I do statement” it must answer the following:
* What you do?
* For whom?
* So that they can…?
What you do? Copywriter, Landscape Painter, Vegan Chef, Self Published Author
For whom? Seniors, new moms, stay at home dads, first-time job seekers
So that they can? The result they want (find a job, learn how to paint with watercolors, spend more time with their kids)
If you haven’t figured it out already your “What I do” statement is more about the customer you want to attract and less about who you are.
“I’m a vegan chef that teaches reformed meat eaters how to create tasty, nonmeat options so that they can prepare meals quickly and affordable.”
“I’m a vegan chef that teaches people considering veganism as a lifestyle choice that they have a lot of options for creating tasty, non-meat alternatives so that they can prepare flavorful meals quickly and affordable.”
When you nail yours and commit it to your memory so whenever you’re asked the question,
“What do you do?” You can say it naturally in 15 seconds or less!
If you’d like to share your revised statement with me, I’d love it if you’d send me a DM on Instagram and I’ll respond with a personal audio message.
So if you enjoyed this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me! @createaproneurpodcast
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Resources Mentioned In This Episode:
The book “Choose” by Ryan Levesque available on Amazon