Create A Creative Business That Celebrates Your Ideal Life
Today’s episode is sponsored by my brand new roadmap – 57 Ways To Monetize Your Gifts and Create True Security For Yourself! Includes access to four bonus templates called the Creative Entrepreneurs Path to Cash and map your journey to an ideal business that celebrates the life you want to live.
Download your free roadmap today at getpaidforyourcreativity.com/57waysgift
Episode 014 Show Notes
“Nobody cares how much you know until you show how much you care, don’t believe me? Ask a disappointed customer”
It’s been said that acquiring a new customer is anywhere from 5-25X more expensive than keeping an existing one, in this episode of the podcast I’m going to give you some tips and strategies on 5 ways to up your customer service game by keeping your existing customers happy so they’ll reward you with new referrals on auto-pilot.
In a former life, I worked as a trainer at the Four Seasons hotels and regardless if you’ve stayed at one of their properties or not the #1 thing the company prides itself on is creating the best experience possible for its customers.
Extensive data is collected on its guests so no matter what property you’re visiting it’s known company-wide your likes and dislikes. No matter if you’re in Shanghai or the Maldives if you’re allergic to feather pillows you don’t have to tell them, they know.
So with that, I give you my first tip of five customer appreciation practices.
1. Collect Data As You Onboard Your New Customers
For example, see if you can find out special occasions on your client’s life, for example, find out about their birthday (could be their own and/or perhaps the anniversary of when they started their business)
Ask them about any milestones they’ve experienced, especially if your program has contributed to that milestone) for example, celebrate their best or most recent launch. In other words, celebrate their wins, I’ll deep dive into ways to do this in the next tip.
Other options: Ask about their favorite author, flower or food item, travel destination, hobby or interest.
The best time to do this is as your onboarding all new clients and/or students into your programs. Other options are as their going through your program. You can do the same if your only sell products as well.
2. Celebrate Their Wins
Everybody knows what it feels like to work for something, especially something that seems really hard and that everything you do feels like a constant uphill climb. It can feel like you’ll never get there, or you’re so busy trying to get through it all that miss mini-wins along the way.
When you can celebrate your clients and customers wins no matter or small or seemingly insignificant can go a long ways towards showing them you care about them and their progress.
3. Send Something Physical
Because we live in a world dominated by digital this and email or text that, we’ve lost touch with physical the touch.
But for now, if you really want to stand out from the crowd and up your customer appreciation game strongly considering sending your customers something in the mail. Think of it this way,
“Our physical mailbox is the one box in our lives that doesn’t have a spam filter” (that’s a tweetable)
Ways to do this?
Remember the data I asked you to collect on your clients and customers from tip #1?
Here’s your opportunity to really wow and show them that not only do you care but that you’re listening.
4. Have A New Customer Onboarding Plan
One of my favorite entrepreneurs in the online marketing space is Amy Porterfield.
At the time I’m recording this podcast episode I’m going through a fantastic copywriting program called The Copy Cure by Marie Forleo and in the course, one of the featured bonuses is a mini training by Amy Porterfield.
Where she walks students through how to set up an onboarding sequence delivered by email exclusively for newly acquired clients and customers.
According to Amy, from the moment you acquire a new customer, it’s your job to support and reassure them that they made the right decision to do business with you.
You can do this by setting up a multi-part email series delivered via an autoresponder service like Aweber, GetResponse or ConvertKit just to name a few.
In The New Customer Onboarding Sequence, Amy suggests following up with your beloved new customers through a series of welcome emails that will set the tone to engage, inspire and delight them.
5. Caring Always Outweighs Features
In the online entrepreneurial world, it seems everyone is focused on building a better mousetrap. At the end of the day, a customer purchasing that mousetrap doesn’t care about anything other than getting rid of the vermin infestation.
In other words, all your customer wants is the result they paid for, and ultimately for you to care that they get that result.
So I wrap up this last tip and this episode with the quote I shared at the start.
“Nobody cares how much you know until you show how much you care, don’t believe me? Ask a disappointed customer.”⠀
And with that said there, you have it, five specific ways to up your customer appreciation practices and turn paying clients and customers into raving fans that reward you with repeat business and referrals.
I hope you’ll take this info and run with it to position yourself for lasting success.
Resources Mentioned In This Episode:
Irresistible List Building Freebie (sponsor)
Mind Your Business Podcast
The Copy Cure (closed for enrollment until 2020)
Amy Porterfield (Online Marketing Made Easy Podcast) one of my favorites
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