Create A Creative Business That Celebrates Your Ideal Life
Today’s episode is sponsored by my free downloadable PDF checklist – How To Create A Highly Irresistible List Building Freebie And Attract Your Perfect Customers The Easy Way! Stop guessing what your ideal audience wants and start filling your email list with ‘Buy Ready’ people actively searching for your digital products, online courses, artwork, workshops, retreats or 1 on 1 client services!
You can download your free copy today at: getpaidforyourcreativity.com/irresistiblefreebie-checklist
Episode 020 Show Notes:
And on the episode, I did a video training how to use educational sites like Udemy, Skillshare, and Amazon to start collecting comments in the review section of those courses and books.
I shared a technique called copy stocking what you create a spreadsheet to record the actual words people are saying about a particular product or course. On this spreadsheet, you want to breakdown what they like but more importantly, what they don’t like or wish were better about the course they’re reviewing.
This information is gold because you can literally use their words to define and shape your headlines, headlines you can use for blog post titles, course titles, emails, social media posts.
Of course, the best form of copy you’ll ever gather comes directly from the mouth of people you’ve worked within the form of recorded telephone conversations and I highly doing this is you can. But you can get the ball rolling with scouring online platforms.
You also can get a lot of valuable intel from forums and Facebook comments, especially the ones inside of groups.
But for the purpose of this illustration, I’m going to focus on Udemy an online educational platform for course producers
Here’s a comment I found on a watercolor painting course I found on Udemy.com
AS A BEGINNER COURSE, IT SUCCEEDS IN REMOVING THE FEAR OF FAILURE. THE SCENES ARE VERY SIMPLE AND EASY. HOWEVER, MOST OF THE FINISHED PAINTINGS LOOK MORE LIKE CARTOONS THAN REALISTIC LANDSCAPES.
Here’s a re-write:
3 Quick Ways to Confidently Paint Watercolor Landscapes (That Look Realistic & Don’t Look Like Cartoons)
In my research, I found several comments regarding confidence, here’s one comment in particular that stood out: Gaining a lot of confidence that I can paint pictures that I will be happy with.
Here’s a headline formula that really works
How to get __________, without ________
Let’s apply this formula to a potential topic for your ILBF (Irresistible List Building Freebie)
Let’s say you teach watercolor painting for beginners, what’s a major pain point they have?
Let’s say that they struggle with their confidence, and a more specific complaint or struggle is they feel their paintings come out looking like cartoons.
3 Simple and Easy Steps to Confidently Paint More Realistic (Landscapes) you could replace with any specific focus or use none at all, for example, you could replace Landscapes for Hands or any other body part, or dogs, flowers) with Watercolors (That Don’t Look Like Cartoons)
Hot Tip: If you know a particular area of struggle your ideal avatar is experiencing don’t be afraid to call it out. Specificity $ells!
3 Simple and Easy Steps to Painting With Watercolors Confidently (That Don’t Look Like Cartoons)
How to Paint Landscapes With Watercolors Confidently, without your paintings coming out looking like cartoons
3 Simple and Easy Steps to Painting Realistic Looking Landscapes with Watercolors, without your paintings coming out looking like cartoons
Another headline formula is the headline with a sub-headline separated by a semi-colon.
The reason why breaking up a long headline with a semi-colon works is that it gives you the opportunity to combine two ideas, concerns, or desires that your ideal customer needs to read or ear to feel like your lead magnet is ideal for them.
Using this method you can combine two headlines that could, in theory, stand-alone, but when combined make for a stronger headline that really has the power to stand out.
For example, the first part (before the semicolon) can address how to get ____ and the second part (after the semicolon) is the what.
Confident Watercolor Painting: 3 Simple and Easy Steps to Painting More Realistic Landscapes (That Don’t Look Like Cartoons)
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
Learn To Speak Spanish in Only 20 Minutes A Day: Even If You Flunked High School Spanish and Can’t Remember A Single Word Past Ola
Top Resources On Coming Up With Winning Headlines That’ll Make Your Freebie Standout
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More by David Garfinkel
More Resources Mentioned In This Episode:
Episode 013: Choose! My Personal Take On Ryan Levesque’s New Book & How Creatives Can Use It To Choose The Best Idea For Them
Watch The Bonus Video Tutorial:
Research Your Next Profitable Idea Using Google Trends, Google, Amazon, Udemy, and Skillshare
If you enjoyed today’s episode and it inspired you to start crafting your own headlines, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me! @createaproneurpodcast
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