When I launched my business on the internet back in 2009, I spent the first 18 months cranking out massive amounts content because that’s what I was taught to do to attract the attention of my target audience online.
In 2010, my business continued to struggle to make a profit so I began to look at that mound of content as more than a lead generation tool ~ but a portfolio of income streams possibilities.
In today’s article I will share with you the four things that stopped me from seeing the income potential of what I had literally sitting on my hard drive collecting virtual dust. Hopefully you can avoid some of the same mistakes I made when I got started marketing my business online and get on the path to creating more income with your existing content quicker.
1. Not trusting that you have something that provides real value
People have real problems and concerns that you have solutions for. For example: perhaps they really want to lose 10 pounds for an upcoming event, or they need money to pay next month’s rent or they deeply desire to accomplish something and you have a way to help them achieve their dream but you don’t share it because you don’t trust yourself.
If you find yourself stuck trying to figure out if you have something of value to offer the people you’re connected to ask yourself the following questions:
⁃ Have you ever shared an idea, a tip or piece of advice with someone who asked for your help and they took your advice and got results they sought?
⁃ If someone needs what you offer at two in the morning they want access to a solution quickly. Do you have one?
2. Failure to see how your existing content can be re-purposed and packaged in a variety of ways
For example: did you know that a collection of mp3 audio trainings can be turned into an info product, articles can be turned into a book, a book can be turned into a online course, an online course can lead into a private group or one-on-one mentoring program, a private mentoring program can be turned into an on location retreat?
If want to find out quickly what to create the best piece of advice I can give you is to ask your people what they want then go create it!
3. Waiting until everything is perfect before you act
If you’re either waiting to launch or announce your new product, program or service until everything is perfect the best advice I can give you is stop.
Obviously you want to deliver your best, but if you struggle with perfectionism you’re actually holding back the solution that your customers are waiting for.
Of course if you launch something and you don’t get the results you desire go back to the people you approached with your initial offer and ask them what they’d like to see changed to make your product or service more inviting, then take action on what you learn.
The bottom line: No matter how much you try to tweak your offerings realize the final decision maker will always be your customers, get them involved early in the development process.
4. Not listening to the true desires of your audience
I’ll share a brief story with you. This past summer I struggled for months to fill an online group coaching program that I was very passionate about, but I just couldn’t get the enrollments I wanted. While I was doing everything I could think of to fill this program, at the same time I gradually began to pick up clients that wanted to work with me privately (not in a group, huge hint:) and were willing to pay five times my asking price for the group.
Finally I asked my target audience why they weren’t interested in the group program ~ many of whom I had previously invited to be a participant in the program and examine the content.
All of them reported that while they felt the content was first rate, every person I asked reported that they weren’t interested in participating in a group program.
Despite this awareness I continued to push the group program because I believed it provided a great solution for the people I created it for ~ and it was, just not the solution they wanted.
In the end this experience proved to be a huge light bulb moment in my business, so take note. Ask the people you want to serve what ‘they’ want, listen to them, stop resisting the feedback you receive and give it to them.
I know these tips will not only save you time, but months, if not years of frustration and precious resources as you move forward in creating your next income stream.
If you enjoyed today’s article I invite you to join me for my upcoming tele-training Content Into Cash: How To Turn One Idea Into Multiple Streams Of Income happening on Wednesday August 17 at 5 P.M. PST/ 8 P.M. PST!
On this brand new call I’ll share the tools I used to turn articles, blog posts, MP3 and video recordings, speeches, book and book outlines into valuable products and services that people will clamor for:)
Space limited! So if this speaks to you I suggest you act quickly! I’ve made it super simple to get access, just enter your name and email in the box below and you’ll receive instant access and all the dial in details. I look forward to connecting with you on the call!