Pinterest is arguably one of the single most powerful social media websites on the internet to date. What began as a “hobby” micro blogging platform for women in the south and the mid-west has grown into a phenomena that’s captured the attention of entrepreneurs around the globe.
In today’s article I’ll share the basics of getting started on Pinterest and potential topics make great “pins”.
Step-by-Step Plan for How To Use Pinterest for Your Creative Service or Product Business:
1) Set Up Your Account Properly
- Use your business first name in the first name field and additional names in the last name field
- Your about section is the most important
- Make sure you add your web address
- Organize your boards so customers can find your work easily.
- Make your Pinterest page an “Experience” think of yourself as the Curator of an online gallery
2) Craft Enticing Pins That Get Clicked
- You’re encouraged to pin things that you have created, but you should avoid *exclusively* pinning things that you have created. Your fellow “Pinners” want to know what you’re interested in.
- Your content must absolutely be engaging and relevant to the community or your Pinterest marketing efforts will fail.
- As a creative, there are a number of things you can pin other than your own work
- Suggestion: Create a list of every topic that you’re interested in before setting up your boards then start gathering images to add to your boards.
- Give your boards titles that support the topics and inspire the viewer to click through. Ways to do this:
- Use Great Captions, Stunning Images, Add Prices, Tutorials, Videos, etc.
Examples of Good “Pin” topics to turn into boards:
- Artwork that inspires you
- Color palates in nature
- Useful art studio organization ideas
- Words of wisdom from famous artists
- Any type of quotes
- Museum exhibits
- Inspiration from your day-to-day life
- Architectural marvels
- Art in the wild
- Art books worth reading
- Famous photographs
- People you admire
- Dream travel destinations
- Foods you like to eat
- Products you use (like cosmetics, fashion accessories, especially shoes, camera equipment or other types of electronics and home decor)
I hope today’s tips provide you with inspiration to get started setting up your Pinterest account or perhaps inspiration to add new boards to your existing profile.
Until then I’d love to connect with you on Pinterest click here to reach out.
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