Welcome back! If you missed part 1 of Get Paid For Your Creativity: The Kindle Publishing Project please click on the blue title to give that a read.
Today, I’d like to share my top five take-away’s I’ve learned so far from this project. These are key points I suggest you consider if you’re thinking about publishing your first Kindle Project.
1. Make sure you have a clearly defined market with an obvious need that’s pro-actively searching for a solution. As I mentioned in my previous article, the topic of this new Kindle series will focus on helping entrepreneurs, in particular freelancers (graphic designers, photographers, illustrators) etc. find more clients.
Because I work with creative professionals I have intimate knowledge of their needs and what they’re actively looking for. Based on that information I realized I had a decent shot at positioning my book to be noticed on Amazon.
2. Use an action oriented – “outcome based” title for your book title. My brand is exclusively centered on helping creative entrepreneurs grow their business and ultimately make more money, so Get Paid For, will always be a part of my title, at least for this book series.
Your title should be something that directly addresses your readers greatest desire and solves their greatest problem.
3. Look for an opportunity to create your own version of the Chicken Soup For The Soul series. I’m just beginning to experiment with this but currently my plan is to release additional titles based on the response to the first book.
Book series (like Chicken Soup) do well for two reasons. First, they establish a recognizable brand, and second, each book title bounces off of and feeds the other, ultimately creating greater value for the entire library.
4. Actively ask for reviews. This has proven to be one of the key learning points from this experiment so far. Asking my friends, former and current clients and colleagues for reviews of my book. Of course you want to make sure you have a great product before you do, but assuming your book is great and you have a decent network of followers getting reviews for your project should be no problem.
5. Start marketing your book well before you press the publish button. This is something that admittedly I didn’t do very well for this project. Because this was my first project I was spent a lot more time making sure the book was properly formatted, which according my research I found was critically key element.
Actually I didn’t do much of any pre-marketing for this project, did this affect my results? Perhaps, but I’ll be able to tell you more after the next launch which is in currently in progress.
Tip: Start asking for support to promote your book before it’s launched. I’ll speak a great deal more about this in the next article. Be on the look for Get Paid For Creativity: The Kindle Project Part 3 coming in a few days.
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Great tips. I’d add this: Remember that Amazon is a social site, a social network, and if you can start thinking of Amazon that way, you’ll also find new ways to sell more books!